Selling Strategies at Dental Trade Shows

The Critical Do’s and Don’ts to Make Exhibiting Really Pay Off!


Get an Insiders look behind the scenes at what dentists and their staff have to say about buying at trade shows. Once you know exactly what your customers like and want, giving it to them is easy.

Selling to dental practitioners is different because their buying process and motivators are unique. Plus, trade shows require an approach that differs from the phone or in the field. This workshop includes it all and we'll give it to you straight so you don't have to waste time and effort through trial and error.

Register now for dental industry insider specifics to get your next dental meeting to really pay off!

Your Instructor

Anita Sirianni, R.D.H.
Anita Sirianni, R.D.H.

Anita M. Sirianni brings a rare combination of both dental clinical expertise as a registered dental hygienist and business problem solver as coach hundreds of dental manufacturing and distribution teams. Anita's firm, ANSIR International has curated 25 years of intelligence and data on the buying habits of dental professionals and selling skills of sales professionals. She shares these insights in her popular training programs on how dental professionals buy and what they are desire in the people and organizations they value most.

Prior to starting ANSIR International, Anita served as Director of Education and Director of Sales for several medical and dental companies. Ms. Sirianni’s professional experience includes consulting, training and sales management experience with a variety of global and domestic firms including Oral-B Laboratories, Kerr, DENTSPLY, Carestream, Henry Schein and BENCO.

Anita received a Bachelor of Science and Dental Hygiene degree from West Liberty University. Anita shares her expertise on business development and sales strategy in various publications throughout North America and Europe.

Course Curriculum

  IMPRESS: Make a Positive First Impression
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  ATTRACT: Attract Buyers to Your Booth
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  SOLVE: How to Add Visitor Value
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  SET UP: How to Create Quality Leads
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Frequently Asked Questions

When does the course start and finish?
The course is immediately available for 24/7 access.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!