Get an Insiders look behind the scenes at what dentists and their staff have to say about buying at trade shows. Once you know exactly what your customers like and want, giving it to them is easy.
Selling to dental practitioners is different because their buying process and motivators are unique. Plus, trade shows require an approach that differs from the phone or in the field. This workshop includes it all and we'll give it to you straight so you don't have to waste time and effort through trial and error.
Register now for dental industry insider specifics to get your next dental meeting to really pay off!
Anita M. Sirianni brings a rare combination of both dental clinical expertise as a registered dental hygienist and business problem solver as coach hundreds of dental manufacturing and distribution teams. Anita's firm, ANSIR International has curated 25 years of intelligence and data on the buying habits of dental professionals and selling skills of sales professionals. She shares these insights in her popular training programs on how dental professionals buy and what they are desire in the people and organizations they value most.
Prior to starting ANSIR International, Anita served as Director of Education and Director of Sales for several medical and dental companies. Ms. Sirianni’s professional experience includes consulting, training and sales management experience with a variety of global and domestic firms including Oral-B Laboratories, Kerr, DENTSPLY, Carestream, Henry Schein and BENCO.
Anita received a Bachelor of Science and Dental Hygiene degree from West Liberty University. Anita shares her expertise on business development and sales strategy in various publications throughout North America and Europe.