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It's Not Just Lunch!

Lunch & Learn Training for Dental Sales Professionals

Dentists and dental professionals are constantly bombarded with hundreds of marketing messages. Your challenge is to elevate yours above the rest.

Educational events including Lunch & Learns, webinars or mini clinics deliver a valuable blend of clinical education with product innovations. These sessions create high levels of interest, credibility and trust that make them a powerful sales tactic and ideal relationship starter. This course will provide the practical steps needed to educate more clinicians into loyal customers.

This Mastery Class, “It’s Not Just Lunch!” delivers the detailed Do's and Don'ts of planning, preparing, and presenting any educational session to dental teams. Upon enrollment, you’ll gain immediate lifetime access to the training, tools and templates included in this course.

We’ll share best practices from over 1,600 dental practitioners throughout North America. High pressure salesy tactics are not needed when you use the approach they prefer. More doctors will attend, staff members will be more engaged and you will win more orders.

Learn to lead each session with the confidence, poise and professionalism of a credible consultant by making the most of your knowledge and expertise. Become a trusted advisor to your accounts and enroll today.


"Educational events are the most powerful tactic sales pros have in their tool box!"

Lunch & Learns Add Value by....

  • Starting customer relationships…that last
  • Building your credibility
  • Assists clinicians to
    • Ensure better product use
    • Improve treatment results
    • Promote better patient care
  • Expanding brand awareness
  • Building product appreciation and use
  • Offering value added support for distributor partners

Your Instructor


Anita Sirianni, R.D.H.
Anita Sirianni, R.D.H.

My name is Anita Sirianni and I am a registered dental hygienist. I have served the dental industry as a Sales Coach, consultant and trainer for over two decades.

The Dental Insider SALES SCHOOL is precisely the resource I wished I had when I left private practice and wanted direction. It would have been so helpful to learn how to connect with doctors faster and help me avoid mistakes.

I devoured sales books and attended seminars, but generic sales training methods didn’t quite do the trick. I knew how clinicians think when considering a new product. So, I tailored my approach to the way clinicians buy and, it worked!

I’ll tell you exactly what I did to become #1 for every dental company I worked for.

It didn’t matter if I was selling small ticket items like anesthetic, implants or big-ticket capital equipment. I reached the top of the sales charts every single time.

And,I’ll teach you to consistently hit your numbers, win the awards and make more money, just like I’ve taught hundreds of dental sales reps.


Course Curriculum


  WELCOME from Anita Sirianni
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  PROMOTE: Marketing to High Potential Practices
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  PROCESS: Evaluate & Iterate for Sales that Scale
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  YOUR ACTION STEPS to SUCCESS
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Frequently Asked Questions


When is the course available?
"It's Not Just Lunch!" Mastery Class will be online and available June 1, 2019. Use PROMO Code 'ROCKLUNCH19' get the course for 50% off, till May 31, 2019.
How long do I have access to the course?
On June 1, 2019, all enrolled students will have unlimited access to this course - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
When does the course start and finish?
The course will be reopened periodically; use the email signup box to receive notifications when the course reopens. Once you have enrolled, you have unlimited 24/7 access. The course is self-paced and you may take as long as you need to complete it.

Get started now!