Finding Leads in All the Right Places
Modern Methods Finding Qualified Dental Buyers
Maintaining a consistent flow of new business opportunities can be achieved with an effective lead management protocol. Most markets in the United States and Canada possess significantly greater sales potential for dental companies by employing a systematic approach to lead generation at the territory level.
Recent reports show that only 10-25% of all leads cultivated are contacted by representatives2. That means that 75 – 90% of legitimate leads receive no follow up! These results create a considerable opportunity to improve sales just by improving lead tracking and follow up.
The object of effective lead generation is not to drum up leads but to drum up buyers. This Web Workshop highlights the proven strategies successful at finding highly qualified dentists and buyers in the dental industry. Register now to gain access to a systematic approach and finding more qualified dental buyers for your product and services.
SOURCE 2: Cahners Publishing Company: Obermayer ( 1991)
Anita M. Sirianni brings a rare combination of both dental clinical expertise as a registered dental hygienist and business problem solver as coach hundreds of dental manufacturing and distribution teams. Anita's firm, ANSIR International has curated 25 years of intelligence and data on the buying habits of dental professionals and selling skills of sales professionals. She shares these insights in her popular training programs on how dental professionals buy and what they are desire in the people and organizations they value most.
Prior to starting ANSIR International, Anita served as Director of Education and Director of Sales for several medical and dental companies. Ms. Sirianni’s professional experience includes consulting, training and sales management experience with a variety of global and domestic firms including Oral-B Laboratories, Kerr, DENTSPLY, Carestream, Henry Schein and BENCO.
Anita received a Bachelor of Science and Dental Hygiene degree from West Liberty University. Anita shares her expertise on business development and sales strategy in various publications throughout North America and Europe.